THE SWEETNESS WE CHOOSE
THE WAY WE LIVE EVOLVES.
SWEETNESS EVOLVES WITH US.
WHAT WE EAT AND DRINK IS BECOMING MORE PERSONAL, MORE INTENTIONAL, AND MORE REFLECTIVE OF WHO WE ARE.SWEETNESS SHOULD BE PART OF THAT CHOICE, TOO.
NO RUSH ALLULOSE SYRUP.
MANY WAYS TO USE IT.
WHAT IS ALLULOSE?Allulose, also known as D-allulose, is a naturally occurring monosaccharide found in very small amounts in foods such as figs, raisins, and molasses.
WHY ALLULOSE?Traditional sugar provides about 4 kcal per gram, while U.S. FDA guidance allows a general factor of 0.4 kcal per gram to be used for allulose when calculating calories on Nutrition Facts labels — about one-tenth on a per-gram basis.In some markets, allulose has already moved beyond a niche ingredient and into everyday foods and beverages.
HOW IS ALLULOSE PRODUCED?Allulose is generally produced by using enzymes to convert fructose into allulose. The resulting mixture is then separated and purified, and the allulose is concentrated into a syrup or further processed into a crystalline form.
WHY NO RUSH?Sweetness has been with us for a very long time. NO RUSH began with the hope that choosing sweetness could mean more than making a simple choice — that it could become part of something better.
We’re still shaping what that can become, and we hope more people will become part of it along the way.